What really drives prices, discounts and loyalty

This is the first in a series of articles in which we use Semantics3 Brand Reports to learn more about consumer brands and the markets they operate in.

Take a look at the image below —

Personally, until recently, I would’ve reacted with revulsion, since this volume of choice feels like chaos and inelegance to me. That was, until my inner data geek led me to dig deeper into an Excel report generated by my team, and discover a whole new world.

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