In “What it takes to Build Effective Search”, we discussed why Ecommerce search relevance is hard to get right without significant investment. In this article, we dig into a low-effort productizable solution to this problem.

When a user enters a search query on a modern Ecommerce website, two things happen under the hood. First, all products in the catalog that share the same words as the queries are retrieved — this is known as (keyword) retrieval. Second, these products are sorted to show the most relevant items at the very top — this is known as ranking.

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