Onboarding a search tool like Elastic or Algolia is easy to do — create an account, install a library, upload a catalog and boom, you’ll be up and running in no time. Tuning this search engine to provide relevant answers, support long-tail queries, enable discovery, personalize results or adhere to merchandiser preferences is … an altogether different ball game. This article explores what it takes to build effective search that creates the best user experience and maximizes engagement & conversion.

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